it, the fashion world’s answer to activewear.
Trend-centric and inspired by real people. Rooted from the shores of Brazil. Fit manufactures each collection in Cape Town, the Mother City of South Africa. Further supporting the famed feel-good-look-good dynamic that unites the worlds of fashion and fitness.
Fit is deeply inspired by the sense of touch, and more particularly, how different fabrics feel against the skin. The carefully considered fabrics include Amni, Mesh and Supplex. Hot on the trend map right now is the use of mesh in new and innovative ways.
A brand that rocks every expression of sporty, from edgy to glam, capturing each of the many facets that make up the fashion focused woman’s lifestyle.